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DEAR TRUE COLOUR LOVER,

SERVICE is what you, as stylists, offer to your clients:

you aim at delivering a desired end-look with your craft, for which clients pay. The in-salon services that are considered successful are the ones that generate a holistic value.

Some important criteria to meet are:

  • Wow effect for stylist and clients, like a visible before/after effect
  • Efficient in the salon reality, like a reasonable service time or service ticket
  • Full regimen of products for holistic look & value, to address specific client needs
  • Exclusive, good for the image of those applying it and stylist offering it - a service that only a professional can deliver!

With Indola, we have developed a clientele matrix to help you identify the needs of each client and cater for their needs, whether they are 17 or 70 years old! Check out the next pages for more service inspirations per age group.

Colourfully yours,

INDOLA

Colour Need:
Inspiration

- Want to be understood
- Trust peer consultation / influencer
-  Explore/Express themselves
- Want to be different
- Activists for sustainability
- Not worried to try
- Attracted by quick and easy changes
- Entrance to colour
- Quick colour service
- Pastel to bold

 

Colour Need:
Inspiration

- Want to keep up with trends
- Make clear statement and are inspired by brands
- High level of knowledge
- Want to be involved in the process 
- Frequent salon visits
- Cover first greys
- Flexible and sophisticated looks
- Styling tips

 

Colour Need:
Reassurance

-Value consultation and hairdresser recommendations
- Want to be pampered
- All about performance
- Familiar with e-comm, online info
- Quick services in between
- Grey coverage
- Care focus

 

Colour Need:
Reassurance/ Guidance

- Seeking a professional look & styling
- At fair price
- Physical change impacts hair
- Independent again
- Relationship with hairdresser
- “Make me younger”
- End to end service
- Grey coverage
- Colour placements

 

Colour Need:
Guidance

- Self-confident
- Treat themselves
- Care and styling products that enhance grey & texture
- In-depth consultation
- Planning the journey
- Increasingly exiting colour
- Exiting colour: from dark to natural
- Grey enhancement 
- Tailormade care & style

 

COLOR ID SERVICE

THE ICY COOLNESS

Global application & personalization with BLONDE EXPERT Insta Cool Treatment

Ideal target group:
Statement Maker
Age group 17-24
How to
  • Beginning in the back, apply BLONDE EXPERT Lightener mixed with CREAM DEVELOPER 6% (1:2) from roots to tips. Take fine section and be sure to use enough product,  to saturate the hair
  • Leave to develop up to 50 minutes without additional heat
  • Rinse thoroughly until water runs clear
  • Shampoo  the hair with BLONDE EXPERT Insta Cool Shampoo
  • Towel dry the hair, apply BLONDE EXPERT Insta Cool Treatment
  • Let it process until you get an even result. Rinse out and style as desired

PRODUCTS USED:
  • BLONDE EXPERT Lightener with CREAM DEVELOPER 6% (1:2)
  • NN2
  • CC2
  • BLONDE EXPERT Care Serie Insta Cool

CARE RECO:

Finish your frosty look with BLONDE EXPERT Insta Cool range in salon & at home to maintain and refresh cool tone directions perfectly & banish unwanted, brassy or golden tones while strengthening the hair from within.

COLOR ID SERVICE

THE DELICATE POWDER

Personalizing a pre lightened base with different BLONDE EXPERT Pastel panels

Ideal target group:
Simply Sophisticated
Age group 25-34
How to:
  • All BLONDE EXPERT Pastel shades are mixed with COLOR TRANSFORMER (1:1)
  • Starting in the neck, create a section of 1 cm thick
  • Apply BLONDE EXPERT Pastel P.2 mixed with COLOR TRANSFORMER (1:1) on the roots and apply BLONDE EXPERT Pastel P.16 on the lengths and ends
  • Take a new section, as thick as the last one and divide it in 3 egal parts. Apply BLONDE EXPERT Pastel P.2 mixed with COLOR TRANSFORMER (1:1) on the roots and apply a different BLONDE EXPERT Pastel on the lengths and ends of each sub divided section
  • Using the same technic, work your way through the whole head
  • Let it develop 30 mins. Rinse thoroughly until water runs clear
  • Shampoo and treat the hair with BLONDE EXPERT CARE Insta Strong products. Style as desired

PRODUCTS USED:
  • BLONDE EXPERT Pastel P.16 , P.17, P.2, P.28 with COLOR TRANSFORMER (1:1)
  • NN2
  • CC2
  • BLONDE EXPERT Care Serie Insta Strong Shampoo & Insta Cool Treatment

CARE RECO:

Finish the look with BLONDE EXPERT Insta Strong Shampoo
and Insta Cool Treatment.

The dynamic duo nurtures your resilient blonde hair with an extra touch of refreshing coolness, bringing your lived-in pastels to the next level.

COLOR ID SERVICE

THE CARAMEL LUXURY

Creating different level of highlights, smudging the roots with PCC Cool & Neutral

Personalizing the highlights with BLONDE EXPERT Pastel shades

Ideal target group:
Precision Seeker 
Age group: 35-44
How to:
  • Using a balayage technic & Alternating between BLONDE EXPERT Lightener with CREAM DEVELOPER 6% (1:2) & BLONDE EXPERT Lightener with CREAM DEVELOPER 2% (1:2) work your way through the whole head
  • Let it process until the desired level of lift is achieved
  • Rinse out thoroughly, shampoo with BLONDE EXPERT Care Insta Strong Shampoo
  • Towel dry the hair and apply CC2
  • Apply PCC 6.0 + 6.18 (1:1) with COLOR TRANSFORMER (1:1) on the roots. Let it process for 30 mins.
  • Apply BLONDE EXPERT Pastel P.16 + P.31 (1:1) with COLOR TRANSFORMER (1:1), let it develop
  • Rinse out thoroughly, wash and care with BLONDE EXPERT Care Insta Strong Serie. Style as desired.

PRODUCTS USED:
  • BLONDE EXPERT Lightener with CREAM DEVELOPER 6% (1:2)
  • BLONDE EXPERT Lightener with CREAM DEVELOPER 2% (1:2)
  • Roots PCC 6.0 + PCC 6.18 (1:1) with COLOR TRANSFORMER (1:1)
  • BLONDE EXPERT Pastel P.16 + P.31 (1:1) with COLOR TRANSFORMER (1:1)
  • NN2
  • CC2
  • BLONDE EXPERT Care Serie Insta Strong

CARE RECO:

Wash & care your hair with BLONDE EXPERT Insta Strong range guaranteeing the most brilliant blonde looks coupled with outstanding hair quality & radiant shine.

COLOR ID SERVICE

THE HONEY TEXTURE​

Regrowth touch up with PCC Cool & Neutral

Adding an extra layer of coolness with BLONDE EXPERT highlights personalized with BLONDE EXPERT Pastel shades

Ideal target group:
Simply Loyal
Age group: 45-55
How to:
  • Create a triangle section in the front area. Web out highlights, apply BLONDE EXPERT Lightener with CREAM DEVELOPER 2% (1:1)
  • Apply PCC 6.0 + PCC 7.0 + PCC 6.18 (10 + 20 + 30) with CREAM DEVELOPER 6% (1:1) onto the roots. Let it process for 30 mins
  • Rinse out thoroughly, wash and care with BLONDE EXPERT Care Insta Strong Serie
  • Apply BLONDE EXPERT Pastel P.31 with COLOR TRANSFORMER (1:1) for back area & BLONDE EXPERT Pastel alternating P.01 & P.28 for the triangle section
  • Let it develop, rinse out thoroughly. Use a Spray conditioner if needed. Style as desired.

PRODUCTS USED:
  • Roots PCC 6.0 + PCC 7.0 + PCC 6.18 (10 + 20 + 30) with CREAM DEVELOPER 6% (1:1)
  • Placements with BLONDE EXPERT Lightener & CREAM DEVELOPER 2% (1:1)
  • BLONDE EXPERT Pastel P.31 with COLOR TRANSFORMER (1:1) for back area
  • BLONDE EXPERT Pastel alternating between P.01 & P.28 for the triangle section
  • BLONDE EXPERT Care Serie Insta Strong Shampoo & Spray Conditioner

CARE RECO:

Ensure your look with care by using BLONDE EXPERT  Insta Strong Shampoo, followed by our weightless  Insta Strong Spray Conditioner.

It ensures the most  brilliant blonde looks, while elevating hair quality & remarkable shine.

COLOR ID SERVICE

THE MISTY ASH​

Creating different level of highlights, with BLONDE EXPERT Highlift 100. + Blend & PCC to even out the pepper & salt base

Adding an extra layer of coolness with BLONDE EXPERT Pastel shades

Ideal target group:
Happy Transitioner
Age group: 55+
How to:
  • Web out highlights and alternate between BLONDE EXPERT Highlift 100. + Blend 100.02+ & 100.27+ (1:2) with CREAM DEVELOPER 12% (1:1) & Low lights PCC 7.2+ & PCC 9.2 (1:1) with CREAM DEVELOPER 6% (1:1)
  • Let it process for 50 mins, rinse out thoroughly, wash and care with BLONDE EXPERT Care Insta Cool Serie
  • On towel dried hair apply BLONDE EXPERT P.11 + P.2 (1:1) with COLOR TRANSFORMER (1:1)
  • Let it process for 20 mins
  • Rinse out thoroughly, use a spray conditioner if needed. Style as desired.

PRODUCTS USED:
  • BLONDE EXPERT Highlift 100. + Blend 100.02+ & 100.27+ (1:2) with CREAM DEVELOPER 12% (1:1)
  • Low lights PCC 7.2+ & PCC 9.2 (1:1) with CREAM DEVELOPER 6% (1:1)
  • BLONDE EXPERT P.11 + P.2 (1:1) with COLOR TRANSFORMER (1:1)
  • BLONDE EXPERT Care Serie Insta Cool 

CARE RECO:

BLONDE EXPERT Insta Cool range is suitable on grey hair! It’s not limited to blondes; the violet pigments can neutralize any hints of yellow in greys and silvers as well.

COLOR ID SERVICE

COPPER SUNSET

Quick toning service for a vibrant colour transformation with warm copper tones.
Service Steps:

STEP 1 ▸Apply the mousse on washed, towel dried hair. Start at the nape and separate a 1 cm thick section. Apply a generous amount of mousse and distribute evenly using a comb or a brush

STEP 2 ▸Work your way through the entire hair. Make sure the hair is well saturated with the product. Leave to develop for up to 10 minutes

STEP 3 ▸Rinse thoroughly until water runs clear. For optimal color results, do not shampoo the hair after tinting

STEP 4 ▸Blow dry and style as usual

Tip▸ If the hair structure is very porous, apply CC2 on washed, towel dried hair first.

PRODUCTS USED:

HOME CARE:

COLOR STYLE MOUSSE

SANDY COAST

Volume & colour refreshment service for a natural volume look with shine boost and great manageability while blow-drying.
Service Steps:

STEP 1 ▸Apply the product to washed, towel dried hair with a brush

STEP 2 ▸Distribute evenly 

STEP 3 ▸Leave-in and style as usual

Tip▸ Used as a leave-in styling mousse, color result will last up to 4 washes  and protect the hair against blow-dry damage.

PRODUCTS USED:

HOME CARE:

COLOR STYLE MOUSSE

GLAZED BROWN

Colour refreshment & neutralizing service for customers who want to get rid of unwanted warm hues.
Service Steps:

STEP 1 ▸Apply the product to washed, towel dried hair with a brush

STEP 2 ▸Distribute evenly

STEP 3 ▸Leave-in and style as usual

Tip▸ If stronger hold is desired, layer the product with INDOLA CARE & STYLE Strong Mousse

PRODUCTS USED:

HOME CARE:

COLOR STYLE MOUSSE

VIBRANT RED GLOW

Pre-pigmentation service to colour highly porous lengths & ends to achieve even & long lasting colour results.
Service Steps:

STEP 1 ▸Apply desired PCC shade on dry, unwashed re-growth. Leave develop for 10 - 20 minutes

STEP 2 ▸Apply a thin layer of suitable Color Style Mousse on length & ends and comb through to provide an even result. Do not rinse

STEP 3 ▸Apply your chosen PCC colour shade mixed with Color Transformer 1:1 and let develop for another 10-20 minutes

STEP 4 ▸Blow dry and style as usual

Tip▸ For optimal results, Make sure the hair is well saturated with the product

PRODUCTS USED:

HOME CARE:

COLOR STYLE MOUSSE

BLONDE MAINTENANCE

Refine your lifted or lightened hair at home.
Service Steps:

STEP 1 ▸Wash and care your hair with your favorite INDOLA products. Apply a generous amount of COLOR STYLE MOUSSE with a brush to washed, towel dried hair.

STEP 2 ▸Comb through to ensure even application

STEP 3 ▸Blow-dry and style as usual

Tip▸  Always begin with sections that are very golden, yellowish or brassy.

PRODUCTS USED:

HOME CARE:

COLOR STYLE MOUSSE

MUTED STRAWBERRY

Quick toning for beautiful rosé hues without long-term commitment on lightened hair.
Service Steps:

STEP 1 ▸Wash and care your hair with your favorite INDOLA care products. Apply COLOUR STYLE MOUSSE on washed, towel dried hair. Apply a generous amount of mousse and distribute it evenly using a comb or a brush

STEP 2 ▸Leave on for up to 10 minutes. Rinse thoroughly until water runs clear. For optimal colour results, do not shampoo the hair after tinting

STEP 3 ▸Use your favorite styling product and blow-dry as usual

Tip▸  For optimal results, the hair must be well towel-dried before applying the product.

PRODUCTS USED:

HOME CARE:
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