Up to 100% white hair and resistand hair coverage on resistant hair
Mixing ratio 1:1
14 shades
High-performing permanent colour in a compact assortment of intermixable shades
Delivering both permanent and demi-permanent
Long-lasting colour retention and beautiful shine
Vegan formulas (formula without animal-derived ingredients)
Up to 70% white hair coverage
Mixing ratio 1:1
11 shades
Up to 70% white hair coverage
Mixing ratio 1:1
44 shades
Up to 100% white hair and resistant hair coverage on resistant hair
Mixing ratio 1:1
16 shades
Our lab experts develop formulas that not only deliver superior results, but also provide smart solutions to daily salon needs.
Micro-dye molecules and amino acids penetrate deep into each hair for unrivalled true colour without compromise and up to 100% coverage.
The full caring benefits of this system are unlocked by the cationic care agent in our Cream Developer.
Recycled & recyclable packaging (100% recycled tube, 100% recycled cap, 93% recycled paper)
Vegan formulas (formula without animal-derived ingredients)
Cruelty-free (no animal testing as per EU regulation)
Responsibly sourced ingredients. Our formulas are based on palm (kernel) oil, an ingredient where we are committed to reach 100% transparency and traceability until 2025! We aim to contribute to sustainable forest management.
1.0
3.0
4.0
5.0
5.03
6.0
6.03
7.0
7.03
8.0
8.03
9.0
9.03
10.0
4.8+
5.0+
5.6+
6.0+
6.38+
6.6+
6.8+
7.0+
7.2+
7.3+
7.38+
8.0+
8.8+
9.0+
9.03+
9.2+
1.1
4.1
5.11
6.1
6.11
6.18
7.2
8.1
8.18
9.11
9.2
3.66
3.8
4.3
4.35
4.38
4.4
4.86
5.35
5.56
5.66x
5.77x
5.8
5.82
6.3
6.34
6.35
6.38
6.4
6.44
6.66x
6.77x
6.83
6.84
7.3
7.32
7.35
7.38
7.44
7.76
7.8
7.82
7.83
7.86
8.3
8.32
8.34
8.44x
8.66x
8.77x
9.3
9.32
9.38
9.44
9.82