you aim at delivering a desired end-look with your craft, for which clients pay. The in-salon services that are considered successful are the ones that generate a holistic value.
Some important criteria to meet are:
- Wow effect for stylist and clients, like a visible before/after effect
- Efficient in the salon reality, like a reasonable service time or service ticket
- Full regimen of products for holistic look & value, to address specific client needs
- Exclusive, good for the image of those applying it and stylist offering it - a service that only a professional can deliver!
With Indola, we have developed a clientele matrix to help you identify the needs of each client and cater for their needs, whether they are 17 or 70 years old! Check out the next pages for more service inspirations per age group.
Colourfully yours,
INDOLA
- STYLING OFFER
STYLING SERVICE
Waves and braids entwine, framing the face with a modern twist and romantic vibes.
How to:
STEP 1 ▸On towel-dry hair spray Hair Therapy Spray Conditioner, comb through to ensure even distribution
STEP 2 ▸For more volume, spray Lift It Up into the roots
STEP 3 ▸Rough-dry the hair
STEP 4 ▸With the help of a round brush, blow-dry the hair, creating waves as you go
STEP 5 ▸Using an appropriate curl wand or tong, define the waves you created whilst blow-drying
STEP 6 ▸Braid the hair from both sides and bind them together, using Flexible Hairspray to gently fix your waves
STEP 7 ▸Create perfect imperfection with an undone finish
STEP 8 ▸To finesse your look, use Glaze It Up as a final touch
- Recommended for all hair lengths, Lift It Up adds lift at the roots and makes the hair look and feel thicker
- Contains Panthenol and Glycerine to protect the hair from drying out
Apply Lift It Up across the area to braid. To maximise volume and root lift in the braided area, gently tease the roots before braiding to add texture and dimension, creating a fuller, more lifted appearance.
STYLING SERVICE
A beachy, gritty man bun that highlights who you truly are. Effortlessly cool, this hair style combines a bun with a relaxed vibe, perfect for the modern city dweller.
How to:
STEP 1 ▸Spray Hydrate Spray Conditioner by working your way through the whole head, section by section
STEP 2 ▸Spray Lift It Up into the root area and apply Salt Spray on the mid-lengths to add texture
STEP 3 ▸Blow-dry the hair using a finger technique to lift the roots
STEP 4 ▸Take a small amount of Matte Wax and work it between your hands before working into the hair. For more texture, apply Salt Spray as a layering product on top of Matte Wax
STEP 5 ▸Personalise your man bun with some undone details. If necessary, use Flexible Hairspray to fix the shape
- Creates beachy texture with perceptible grip and fullness
- Provides a matte finish whilst adding volume and body
For an effortlessly rugged man bun, spritz Salt Spray onto damp hair, then tousle and scrunch to enhance texture before styling, achieving a natural, undone look with ease.
STYLING SERVICE
A sculpted short textured style, defined by its sharp edges and meticulously crafted texture, exuding confidence and sophistication.
How to:
STEP 1 ▸Apply Treat & Tame throughout the hair
STEP 2 ▸Comb through the hair with a wide-toothed comb
STEP 3 ▸With a diffusor, start drying and shaping the hair
STEP 4 ▸With the help of a big sponge, perform gentle circular movements over the ends to create a defined texture
STEP 5 (Optional) ▸If you need more texture, use Texture Spray
STEP 6 ▸Use Shaping Gel to shape the hair and create some face-framing details
STEP 7 ▸Spray Glaze It Up as a final touch
- Smooths and tames unruly hair and provides a nourished hair feel
- Emphasises soft definition, protects against humidity and offers heat protection up to 230°/450°F.
For natural short, coily hair, use Treat & Tame to moisturise and accentuate curls, ensuring a soft, voluminous style.
STYLING SERVICE
A stunning flowing hairstyle, boasting luscious waves that express modern sophistication and fiery allure.
How to:
STEP 1 ▸Spray Lift It Up onto the root area
STEP 2 ▸With the help of a colour brush, apply Shaping Gel on mid-lengths & ends
STEP 3 ▸Wrap-dry the hair
STEP 4 ▸Select an appropriate curl wand or tong and create coils. Always alternate the direction for each coil
STEP 5 ▸Pin each coil, allowing the ends to stay loose
STEP 6 ▸With the help of a wide-tooth comb or a paddle brush, comb the coils through. Be sure to spray Flexible Hairspray whilst combing to create a memory effect
STEP 7 ▸Relax the coils with a soft wrap-dry technique
STEP 8 ▸Style as desired and use a dash of Glaze It Up to finish
- A clear and silicone-free gel formula providing light hold with a natural look and feel
- Apply on damp hair and blow-dry using a round brush for a more volumised look
For polished waves, apply Shaping Gel to wet hair before blow-drying and styling with hot tools, ensuring a glamorous finish with long-lasting hold and shine.
STYLING SERVICE
Long, soft waves cascade with effortless elegance, embodying timeless beauty for the modern mature individual.
How to:
STEP 1 ▸Spray Lift It Up onto the root area
STEP 2 ▸Apply Treat & Tame and work into the hair
STEP 3 ▸Spray Volume & Blow-Dry Spray onto the mid-lengths and ends. Comb through to ensure even distribution
STEP 4▸ Start blow-drying, lifting the roots to maximise volume
STEP 5 ▸Select an appropriate curl wand or tong and create curls. Always alternate the direction for each curl and pin them after
STEP 6 ▸Once done, spray Flexible Hairspray over the hair
STEP 7 ▸Remove the clips, brush the curls out. With a tong, create an undone effect on the ends
STEP 8▸ Work a small amount of Treat & Tame into the hair to accentuate your undone effect
- Protects against blow-dry damage and keeps the hair smooth and detangled
- Adds free-flowing volume and a healthy-looking, natural shine
For timeless waves, spritz Volume & Blow-Dry Spray generously onto damp hair before styling, ensuring each strand is coated for maximum lift and body.