you aim at delivering a desired end-look with your craft, for which clients pay. The in-salon services that are considered successful are the ones that generate a holistic value.
Some important criteria to meet are:
With Indola, we have developed a clientele matrix to help you identify the needs of each client and cater for their needs, whether they are 17 or 70 years old! Check out the next pages for more service inspirations per age group.
- Want to be understood
- Trust peer consultation / influencer
- Explore/Express themselves
- Want to be different
- Activists for sustainability
- Not worried to try
- Attracted by quick and easy changes
- Entrance to colour
- Quick colour service
- Pastel to bold
- Want to keep up with trends
- Make clear statement and are inspired by brands
- High level of knowledge
- Want to be involved in the process
- Frequent salon visits
- Cover first greys
- Flexible and sophisticated looks
- Styling tips
-Value consultation and hairdresser recommendations
- Want to be pampered
- All about performance
- Familiar with e-comm, online info
- Quick services in between
- Grey coverage
- Care focus
- Seeking a professional look & styling
- At fair price
- Physical change impacts hair
- Independent again
- Relationship with hairdresser
- “Make me younger”
- End to end service
- Grey coverage
- Colour placements
- Self-confident
- Treat themselves
- Care and styling products that enhance grey & texture
- In-depth consultation
- Planning the journey
- Increasingly exiting colour
- Exiting colour: from dark to natural
- Grey enhancement
- Tailormade care & style
COLOR ID SERVICE
Global application & personalization with BLONDE EXPERT Insta Cool Treatment
Ideal target group:
Statement Maker
Age group 17-24
Finish your frosty look with BLONDE EXPERT Insta Cool range in salon & at home to maintain and refresh cool tone directions perfectly & banish unwanted, brassy or golden tones while strengthening the hair from within.
COLOR ID SERVICE
Personalizing a pre lightened base with different BLONDE EXPERT Pastel panels
Ideal target group:
Simply Sophisticated
Age group 25-34
Finish the look with BLONDE EXPERT Insta Strong Shampoo
and Insta Cool Treatment.
The dynamic duo nurtures your resilient blonde hair with an extra touch of refreshing coolness, bringing your lived-in pastels to the next level.
COLOR ID SERVICE
Creating different level of highlights, smudging the roots with PCC Cool & Neutral
Personalizing the highlights with BLONDE EXPERT Pastel shades
Ideal target group:
Precision Seeker
Age group: 35-44
Wash & care your hair with BLONDE EXPERT Insta Strong range guaranteeing the most brilliant blonde looks coupled with outstanding hair quality & radiant shine.
COLOR ID SERVICE
Regrowth touch up with PCC Cool & Neutral
Adding an extra layer of coolness with BLONDE EXPERT highlights personalized with BLONDE EXPERT Pastel shades
Ideal target group:
Simply Loyal
Age group: 45-55
Ensure your look with care by using BLONDE EXPERT Insta Strong Shampoo, followed by our weightless Insta Strong Spray Conditioner.
It ensures the most brilliant blonde looks, while elevating hair quality & remarkable shine.
COLOR ID SERVICE
Creating different level of highlights, with BLONDE EXPERT Highlift 100. + Blend & PCC to even out the pepper & salt base
Adding an extra layer of coolness with BLONDE EXPERT Pastel shades
Ideal target group:
Happy Transitioner
Age group: 55+
BLONDE EXPERT Insta Cool range is suitable on grey hair! It’s not limited to blondes; the violet pigments can neutralize any hints of yellow in greys and silvers as well.
COLOR ID SERVICE
Quick toning service for a vibrant colour transformation with warm copper tones.
STEP 1 ▸Apply the mousse on washed, towel dried hair. Start at the nape and separate a 1 cm thick section. Apply a generous amount of mousse and distribute evenly using a comb or a brush
STEP 2 ▸Work your way through the entire hair. Make sure the hair is well saturated with the product. Leave to develop for up to 10 minutes
STEP 3 ▸Rinse thoroughly until water runs clear. For optimal color results, do not shampoo the hair after tinting
STEP 4 ▸Blow dry and style as usual
Tip▸ If the hair structure is very porous, apply CC2 on washed, towel dried hair first.
COLOR STYLE MOUSSE
Volume & colour refreshment service for a natural volume look with shine boost and great manageability while blow-drying.
STEP 1 ▸Apply the product to washed, towel dried hair with a brush
STEP 2 ▸Distribute evenly
STEP 3 ▸Leave-in and style as usual
Tip▸ Used as a leave-in styling mousse, color result will last up to 4 washes and protect the hair against blow-dry damage.
COLOR STYLE MOUSSE
Colour refreshment & neutralizing service for customers who want to get rid of unwanted warm hues.
STEP 1 ▸Apply the product to washed, towel dried hair with a brush
STEP 2 ▸Distribute evenly
STEP 3 ▸Leave-in and style as usual
Tip▸ If stronger hold is desired, layer the product with INDOLA CARE & STYLE Strong Mousse
COLOR STYLE MOUSSE
Pre-pigmentation service to colour highly porous lengths & ends to achieve even & long lasting colour results.
STEP 1 ▸Apply desired PCC shade on dry, unwashed re-growth. Leave develop for 10 - 20 minutes
STEP 2 ▸Apply a thin layer of suitable Color Style Mousse on length & ends and comb through to provide an even result. Do not rinse
STEP 3 ▸Apply your chosen PCC colour shade mixed with Color Transformer 1:1 and let develop for another 10-20 minutes
STEP 4 ▸Blow dry and style as usual
Tip▸ For optimal results, Make sure the hair is well saturated with the product
COLOR STYLE MOUSSE
Refine your lifted or lightened hair at home.
STEP 1 ▸Wash and care your hair with your favorite INDOLA products. Apply a generous amount of COLOR STYLE MOUSSE with a brush to washed, towel dried hair.
STEP 2 ▸Comb through to ensure even application
STEP 3 ▸Blow-dry and style as usual
Tip▸ Always begin with sections that are very golden, yellowish or brassy.
COLOR STYLE MOUSSE
Quick toning for beautiful rosé hues without long-term commitment on lightened hair.
STEP 1 ▸Wash and care your hair with your favorite INDOLA care products. Apply COLOUR STYLE MOUSSE on washed, towel dried hair. Apply a generous amount of mousse and distribute it evenly using a comb or a brush
STEP 2 ▸Leave on for up to 10 minutes. Rinse thoroughly until water runs clear. For optimal colour results, do not shampoo the hair after tinting
STEP 3 ▸Use your favorite styling product and blow-dry as usual
Tip▸ For optimal results, the hair must be well towel-dried before applying the product.
COLOR ID SERVICE
Ideal target group:
Statement Maker
Age group 17-24
The second step to achieving your desired result is to use the CREA-BOLD portfolio – it offers everything you need to answer the requests of your clients. Be creative! Play around with the colours to create a unique colour blend for each individual client.
When creating a bold hidden panel think about the size of the hair section and how striking the colour should be. As well as where to place the panels to achieve a hidden colour result that really ‘pops’ when changing the hairstyle.
There’s a full spectrum of shades to choose from to create bold hidden panels. To achieve the best colour possible, the sections of hair you’re applying colour to must be light blonde for a perfect pre-colour canvas.
Don’t forget! The condition of the hair is also key to achieving a beautiful bold colour that lasts.
MELT & REFINE SERVICE
Ideal target group:
Simply Sophisticated
Age group 25-34
Sheer, almost-invisible highlights followed by a pastel toner will take colour to the next level, but make sure you go low on lift to avoid a bright, bleached-out look.
These highlights should melt into the hair and lend a perfectly polished shine, which is why BLONDE EXPERT is the ideal lightener to respect the integrity of each strand.
The trick is to layer hues in the same tonal direction, so veer away from dialling up contrast with stand-out ribbons.
BESPOKE SUBLIMITY SERVICE
Ideal target group:
Precision Seeker
Age group: 35-44
For a more holistic approach, integrate an in-salon care routine into the service. Don’t forget to advise on the best shampoo and conditioner for coloured hair to ensure the colour lasts as long as possible, with a glossy finish and healthy feeling.
We suggest opting for a demi-permanent colour here, which will gently lighten the hair without creating a strong demarcation line when the regrowth starts to come through.
You can dare to achieve the most perfect end-result, creating a beautiful autumn inspired colour using PCC and the COLOR TRANSFORMER.
COLOUR REBOOT SERVICE
Ideal target group:
Simply Loyal
Age group: 45-55
Does your client want a root shadow that touches every grey, or do they prefer wearing the same rich, lustrous shade all through their hair?
Either way, a quick touch-up solution is available in-between colour visits with XPRESSCOLOR.
Did you know that XPRESSCOLOR is also your perfect partner for male clients?
COLOUR REVERSAL SERVICE
Ideal target group:
Happy Transitioner
Age group: 55+
When it comes to home maintenance for grey hair recommend our BLONDE EXPERT INSTA COOL range.
It’s not just for blondes; the violet pigments can neutralise the hints of yellow in greys and silvers too. All your clients have to do is lather up with the BLOND EXPERT Insta Cool Shampoo, leave it on for 2-5 minutes, then rinse and follow up with our BLONDE EXPERT Insta Cool Spray Conditioner or Treatment.
Clients with grey often see an uneven distribution of their grey or white hair.
To give grey hair dimension and a more even result, create highlights and lowlights for a balanced salt and pepper look using PCC and the COLOUR TRANSFORMER for lowlights and Pastel shades for Babylights – this will give a more balanced ‘salt and pepper’ look.
COLOUR ID SERVICE
Ideal target group:
Statement Maker
Age group 17-24
It’s playtime! Let your imagination run free and invite your client to choose from a full spectrum of rainbow shades. To achieve the best colour possible, the sections of hair you’re applying colour to must be light blonde for a perfect pre-colour canvas. Condition is key to achieving beautiful bold colour that last.
Have fun as you explore the CREA-BOLD portfolio with your client to find their unique tailormade Colour ID.
Size it up - to get the striking result you want and for maximum impact, think about the size and placement of the hair section.
MELT & REFINE SERVICE
Ideal target group:
Simply Sophisticated
Age group 25-34
Easy sophistication in a veil of soft colour makes this blonde look instantly standout. Sheer, almost-invisible highlights followed by toner will take colour to the next level. But be sure to go low on lift to avoid a bright, bleached-out look.
For highlights that melt into the hair with a perfectly polished shine, BLONDE EXPERT is the ideal lightener as it respects the integrity of each strand.
To get a beautiful sheer result, the trick is to layer hues in the same tonal direction, so veer away from dialling-up contrast with stand-out ribbons.
BESPOKE SUBLIMITY SERVICE
Ideal target group:
Precision Seeker
Age group: 35-44
A laidback, natural-looking blonde with a warm beach vibe. Keep this look soft by mixing the COLOR TRANSFORMER with the CREA-MIX 0.00 to gently lighten the hair and avoid a strong regrowth contrast.
For a more holistic approach, integrate an indulgent INDOLA in-salon care service to enhance a healthy look and feel, and remember to recommend the perfect shampoo to keep the colour in tip-top, glossy condition.
COLOUR REBOOT SERVICE
Ideal target group:
Simply Loyal
Age group: 45-55
A polished, natural-looking and endlessly elegant look.
For a blonde that effortlessly blends grey at the roots or for a rich, lustrous shade worn all through the hair, this service will keep your client glowing.
Not all clients want highlights, so a permanent formula using BLONDE EXPERT Highlift 100. +Blend will give you the blonding power to camouflage greys with ease, while creating a seamless even finish.
COLOUR REVERSAL SERVICE
Ideal target group:
Happy Transitioner
Age group: 55+
Give grey clients who embrace their shade, an extra reason to celebrate silver. A toning service with BLONDE EXPERT Pastels will give an on-trend twist to enhance natural greys.
Push the look further and add more dimension by starting with some light babylights using BLONDE EXPERT Lightener or darker using PCC Cool & Neutral.
For pristine home maintenance recommend our BLONDE EXPERT Insta Cool series. The violet pigments look after greys as well as blondes, neutralising any hints of yellow to keep silver shades icy cool and true. Recommend that clients should lather up with BLONDE EXPERT Insta Cool Shampoo to cleanse, and leave on for 2-5 minutes, then rinse and follow up with BLONDE EXPERT Insta Cool Spray Conditioner or Treatment.